Gen4Foods About Us

Over 60 Years of Gen4Foods

A Legacy of Excellence
and Innovation.

WELCOME TO GEN4FOODS

Who Are We?

We’re a proudly South African meat processing business with a reputation for consistency. We specialise in creating high-quality ready-to-eat meat products that cater to a wide range of consumer tastes and preferences.

What Do We Do?
With roots tracing back to 1960, we bring decades of expertise in both retail and manufacturing to the table. Our family-run business is dedicated to meeting the diverse needs of our customers.

Our products include Viennas, Frankfurters, Russian Sausages, and Bangers, as well as deli loaves, polonies, sandwich hams, and a range of sliced products.

Our Expertise

As a leader within the meat processing industry, we attribute our success to the following core values.

Innovation

Innovation

With innovation at the forefront, we have the capabilities to bring your best ideas to life. Our experts in research and development, market and consumer insights, food safety, and manufacturing are here to ensure your vision becomes a reality.

Efficiency

Efficiency

At Gen4Foods, we utilise state-of-the-art equipment to ensure our factory operates efficiently and delivers world-class quality products. Our accredited facility adheres to the latest labelling and food safety regulations, and our state-of-the-art storage and loading facility guarantees the cold chain remains intact from processing to in-store delivery.

Food Science

Trends, Food Science & Safety

Innovative solutions result from cross-functional collaboration. Our teams partner with you to create nutritious and tastier products, from collecting consumer insights and applying food and sensory science to solving manufacturing and regulatory challenges.

Consumer Centricity

Consumer Centricity

At Gen4Foods, we pride ourselves on delivering products that resonate with consumer demands and market trends. With expertise spanning both retail and meat processing, we collaborate closely with customers to co-create solutions that not only meet but exceed consumer expectations.

Consumer Centricity

Customer Support

We prioritise prompt and efficient customer support, with a dedicated team ready to address inquiries and assist. Additionally, we offer white-label capabilities, enabling private label production and packaging for our customers.

Our Mission

We have made it our business to ensure we are constantly adding value to our clients’ business and contributing to their bottom line by:

  • Ensuring the quality of our products remains consistently superior.
  • Unlocking efficient customer solutions through innovation.
  • Expanding our product range to meet the needs of our clients and their customers.
  • Building relationships through excellent service to promote loyalty.
  • Motivating our team to constantly meet customer needs.

Quality & Safety

At the heart of our business is quality, integrity, hygiene, and safety. We prioritise this in all our processes, ensuring that you receive only the best.

Our operations adhere to HACCP standards; an internationally recognised framework for maintaining food safety. Join us in experiencing the excellence that sets us apart.

SGS HACCP certification
FSA Certification
Quality and Safety

Export

Gen4Foods is ZA certified for export in SADEC countries. We are currently exporting to Swaziland, Namibia, Mozambique, Lesotho and the Seychelles.

Interested in our exports?

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Who We Serve

At Gen4Foods we pride ourselves on delivering products that resonate with consumer demands and market trends. We currently serve the following customers:

Retail

Retail

Food Services

Food Services

Wholesale

Wholesale

Timeline

Our journey as a proudly South African business began in 1960. Over the decades, we have established a strong reputation for delivering exceptional products and setting industry standards in meat processing.

Distribution centre built in Springfield Park

2011

Export accreditation attained to export to SADEC countries

2012

Third facility opened in Springfield Park to manufacture Ready to eat Sausages, Viennas and Russians

2013

Installation of post Pack Pasteurization system for extension of shelf life on Viennas and Russians

2018

Gen4Foods formed as a standalone entity

2020

Fully Automated burger manufacturing facility is opened adjacent to current manufacturing facility

2021

How can we help?

Your trusted meat processing partner, delivering expert efficiency and quality products in private label manufacturing for both local and international customers.

Private Label

Get In Touch With Us

We’re available to assist you.

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